I think it’s to do with the notion of striving for the life you want to live.
These Gen Y bloggers, they’re all about their search for their path in life, their striving to stay true to their dreams and passions, and they’re putting their dilemmas and initiatives out there along the way, for others to follow, and comment on, and discuss. It seems from some of these blogs that they think it’s their generation that defines them in this search - I say that it’s not. That quest is not specific to people born between year X and year Y (as stipulated in the Wikipedia definition of Gen Y). What is different for their generation is that they’ve come of age with the internet, and see their lives through that lens. Every generation of 20-somethings has a significant number of souls who struggle to find their paths and wish for something different and better that the norms offered by conventional society. The majority ‘grow out of it,’ a minority don’t and become the hippies, radicals, artists, drop-outs, nomads, and independent thinkers of their generation. What’s different, and appealing, about the current crop of Gen Y blogs is that this process is out there, globally, for all to see in the blogosphere. Support and reinforcement flows from blog to blog. And it’s also interesting that the Gen Y bloggers don’t aspire to be artists or drop-outs, but high achieving internet-based entrepreneurs... That, I think, is what’s different.
A few examples of these Gen Y blogs? Here's a good three to have a look at:
Jun Loayza
Matt Cheuvront
Luke Snedden
(Warning: Once you have a look at those few, you could end up wandering forever, lost in a world of links from Gen Y blogger to Gen Y blogger, commenting and crediting and name-checking each others stuff...).
Image by jetheriot
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